Mission & History

Selective Memory photo by Paula Court

Since its founding in 2005, The Chocolate Factory Theater has supported the development and presentation of new work by a community of local, national and international artists working in dance, theater, performance, and multimedia. The Chocolate Factory’s programs have drawn many thousands of new visitors to its 5,000 square foot industrial facility in Long Island City, Queens. The organization is currently planning for the purchase and renovation of a permanent facility in the neighborhood.

The Chocolate Factory is artist-founded and artist-led. Its Artistic Director, Brian Rogers, continues to create and present his own work at The Chocolate Factory while providing support to a close-knit community of forward-thinking visiting artists working at all stages of their careers.

Artists invited to work at The Chocolate Factory receive exclusive development and performance residencies and are encouraged to put our space and technical resources to use in imaginative ways, with very few practical limitations. To this end, our multi-use spaces are designed for maximum flexibility. Multi-week creative residencies include dedicated access to our space and technical equipment free of charge; marketing, press, and administrative assistance; commissioning support; guaranteed artist salaries (lead artists and performers are paid by The Chocolate Factory as employees, on the books); and high quality photo and video documentation of the finished work. Since its first full season in Fall 2005, the Visiting Artist Program has supported the work of more than 500 artists.

The Chocolate Factory received an Obie grant in 2009. Its works have received Bessie and Obie Awards and have toured nationally and internationally.

Resident Artists

The creation of new work by our founding artists is The Chocolate Factory’s primary program activity. Under the leadership of founding artist and Artistic Director Brian Rogers, recent projects include Hot Box (2012-13), Selective Memory (2010-11) – “its connection of image and movement places it in the forefront of today’s many investigations of how video can connect with live performance” – NY Times, and redevelop (death valley) (2009).

Visiting Artists

When not in use for resident artist projects, The Chocolate Factory provides support to visiting dance, theater, music, visual and multi-disciplinary artists in the form of dedicated access to our space and technical equipment, salaried creative residency periods, commissioning funds, and administrative support. Visiting Artist projects are curated by Artistic Director Brian Rogers.


THROW is currently on hiatus. The series may return at some point in the future. Meanwhile, keep asking each other questions! THROW is a performance-development series curated and moderated by Sarah Maxfield. It is designed to provide artists with a platform for ideas-in-progress, and to provide audiences with insight into the investigative process of performance-making. THROW is curated with a strong emphasis on artists who are investigating form as well as content, artists who are truly testing ideas and who consider the audience crucial to their developmental process. There is no formal application process for the series. If you are interested in participating in THROW, please email Sarah to express your interest by describing the nature of your artistic research. Include links to previous works, if possible, and/or invite Sarah to a rehearsal, showing, or performance.